Restaurant operators Hospitality groups across urban and regional areas Australia are adopting CRM platforms CRM platforms to personalise diner experiences drive repeat visits.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency booking behaviour to nurture high-value patrons segment guest types.
At aspirehospitality Aspire CRM strategy team, we build retention journeys for guests help venues make data actionable to suit each brand’s venue format and audience tech stack and operations.
Common CRM features for hospitality:
* Email marketing flows Automated guest journeys
* First-party data capture POS integration
* Feedback loops Review request automations
* Segment-based offers VIP lists
Why venues need CRM:
* Walk-ins are unpredictable Social reach is declining
* Loyalty lowers CAC Rebookings outperform new leads
* Marketing works better with context Hospitality is relationship-based
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows Multi-site café group used tags to tailor promos
* Quick-service venue reduced churn by 28% using CRM segmentation Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* No automation beyond email blasts Too many guest channels, no single view
* Offers not reaching the right guests No link between bookings and marketing
CRM platform functions deployed by aspirehospitality.com.au aspirehospitality.com.au:
* Segmentation based on real spend Segmentation based on real spend
* Marketing campaign dashboards Marketing campaign dashboards
* Integration with booking tools Integration with booking tools
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* aspirehospitality.com.au "hospitality loyalty program CRM"
* "restaurant guest engagement platform"
Start here:
* {Visit the CRM strategy hub
* See how leading venues use CRM
* Make guest data work for you
Aspire Hospitality —
Australia’s venue CRM partner.